One of the important aspects of managing customer relationship is to 'keep in touch' with customers and keep them informed about various aspects of their relationship with you. Depending on the type of business, some of the SMS applications that may be deployed to manage customer relationship are as follows:

1. Acknowledgement of their Orders, Queries and Complaints.

2. Allow customers to track status of their complaints by SMS.

3. Allow customers to access account information by SMS.

4. Allow customers to use SMS to track status of their orders placed by them.

5.Customer loyalty program information by SMS.

6.Broadcast Public Communication to citizens about special Events.

7.Access of any kind of Public Utility Information by SMS